Engagement data aggregated by BuzzSumo and published with NBC News, suggests Mr Trump’s glorified blog, better referred to as ‘From the Desk of Donald J Trump’, which launched last week, is not the smash hit Mr Trump thought it would be. The new blog has only gathered a little more than 212,000 engagements – such as backlinks, likes, shares and comments – received across Facebook, Twitter, Pinterest and Reddit.
Jeremy Blackburn, a computer science professor at Binghamton University said Mr Trump’s communication platform was no different than spam.
“In the case of Trump’s new platform, it is so technologically primitive that there is no way for his followers to even migrate.
“Who cares about a platform where you can’t even own the libs?
“There are plenty of other newsletters that people have been adding to their spam boxes for years.”
Engagement with the blog is considerably smaller than it was while he was on social media.
Before his Twitter ban, the 45th US President had around 88 million followers, with each post garnering hundreds of thousands of likes and shares.
Mr Trump’s blog only allows users to like his posts and share to Twitter and Facebook, with no way for his fans to comment or respond.
Despite its drawbacks, Mr Trump is passionate about the alternative social media platform, saying his statements are “more elegant” than tweeting.
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He said: “Happy Easter to ALL, including the Radical Left CRAZIES who rigged our Presidential Election, and want to destroy our Country.”
Another from May 3 attacked previous presidential candidate, Mitt Romney, saying: “So nice to see RINO Mitt Romney booed off the stage at the Utah Republican State Convention. They are among the earliest to have figured this guy out, a stone cold loser.”
Last week, Facebook’s Oversight Board also ruled to maintain his ban on Facebook, but is not set to be a permanent ban and will be reviewed again in the next six months.
Shortly after Mr Trump’s new blog was launched, an unofficial Twitter account mimicking all of his blog posts was suspended by the social media platform as it violated the company’s ban evasion policy.