GMB backlash: Richard Madeley hit with complaints over 'darling' remark

“Callous of #GMB to bring on an obviously vulnerable woman, who was misled into thinking that Richard Madeley is a journalist, darling,” Tom wrote.

While user @Grassburn tweeted: “That was brilliant to watch. Richard Madeley apologising for calling her Darling as its a ‘showbiz thing’ killed me Face with tears of joy Face with tears of joy #GMB.” (sic)

Lulu commented: “Please don’t do the ‘darling’ thing @richardm56. It IS patronising, it’s not a showbiz thing. Would you say it to @devisridhar for example? Eh no, didn’t think so. Come on, you’re better than that #gmb.”

“Triggered before she even starts. And then he calls her darling! Hilarious,” Jim tweeted.

Good Morning Britain airs weekdays at 6am on ITV.

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