Holly Willoughby red-faced after 'bra' blunder live on This Morning 'Oh no!'

Viewers found the segment hilarious, and many took to social media to share their delight.

Garry penned: “How was that funny, typical Holly and Phil!”

User: @Cud said: “You SOO need to do a feature now about embarrassing texts/typing fails people have sent! That would be so funny!” (sic)

While Holly added: “Gotta love that. Brilliant! Even better that it was while Holly was on TV.”

“Omg @hollywills you cracked me up,” Trish commented as Jade said: “Sorry but Holly has just made my day.”

This Morning airs weekdays at 10am on ITV.

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