The streaming service Netflix could reel in £655million from the South Korean series Squid Game, the Telegraph reports. According to data seen by Bloomberg, over 130million people have watched at least two minutes of the violent nine-episode show within the first 23 days of airing.
The popularity of the programme means it outstrips the raunchy period drama Bridgerton in terms of viewership.
Just over 80million accounts streamed the regency romantic drama within 28-days of its launch.
However, the data, which supposedly comes from an internal Netflix document, also indicates two-thirds of viewers completed Squid Game within 23-days and watchers have spent a total of 1.4billion hours watching the series.
While Netflix is expected to generate $900million (£655million), the Siren pictures produced programme cost $21.4million (almost £15.6million) to make.
JUST IN: Russia’s UK Ambassador defends Putin’s position on gas – ‘Not for political reasons’
A lawyer acting on behalf of Netflix told Bloomberg not to reveal the Squid Game cost over confidentiality concerns.
“Netflix does not discuss these metrics outside the company and takes significant steps to protect them from disclosure,” they said.
Despite this, Business Insider also reports shares in the streaming service are up by more than six percent over the last month and Netflix will report its third-quarter earnings on Tuesday.
In the on-screen South Korean series, a group of 456 hapless and indebted people enter into a game where they could walk away with a 45.6billion Korean won (around £38.3million).
READ MORE: China’s global dominance plan uncovered – new nuclear-armed navy
“The games are simple and easy, so viewers can give more focus on each character rather than complex game rules.”
The director Hwang has said he drew inspiration for the show based on his own economic struggles early in life as well as the class disparity in South Korea.
While the series has been a hit for Netflix subscribers, some schools have issued warnings to parents over letting their children watch Squid Game.
The Mirror reported a parent said his child’s school in Ilford, east London sent a letter home to parents, which claimed children were playing a playground version of Squid Game.
“Can’t believe my kids’ school has had to send a letter telling parents that kids are playing their own version of Squid Game and that parents will have sanctions applied if their kids mimic Squid Game,” he wrote on Twitter.
“The popularity of this show is next level.”
Squid Game was first released on Netflix on September 17.