Newcastle icon Kevin Keegan fires warning to new owners ahead of January transfer window

Former Newcastle player and manager Kevin Keegan has warned his former side against ‘splashing money’ on transfers during the January window. With the Magpies currently winless after eight Premier League games, there will be pressure to recruit well to avoid the disaster of relegation in light of their recent Saudi-led takeover. 

The period of transformation shows no signs of slowing down on Tyneside, with Steve Bruce leaving the club this week. 

Amid talk of Paulo Fonseca or Frank Lampard taking charge of the club, Graeme Jones has been placed in temporary charge for the next two matches. 

Meanwhile, the search for a new permanent manager and sporting director goes on with a view to making transfer plans by the time the January window opens. 

Keegan seemingly shares the fans’ optimism off the back of Mike Ashley’s departure, but believes it may not be as simple as bringing in high-profile stars. 

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“I think these people know what they are doing business-wise and I think they will fine the people they need to put in the right places.

“We’ve got this and that but we have a long way to go.”

Indeed, names are bound to pop up between now and January, but Barcelona star Ousmane Dembele is one who could entice a Magpies swoop in a few weeks’ time. 

The Frenchman is set to be out of contract in 2022, meaning he will soon be at liberty to negotiate a pre-contract agreement with other clubs ahead of a free summer move.

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Unsurprisingly, Newcastle would not be alone in tailing the 24-year-old, with reports indicating that a host of top European clubs are also keeping tabs. 

Due to Ashley’s frugality during his tenure as owner, FFP regulations will permit a £190million transfer blowout. 

Other reports indicate that they will spend well under that amount, but fans can still get excited at the prospect of competing with Europe’s heavyweights to secure talent. 

The overarching message from Keegan, however, is that it must be spent wisely rather than wildly. 

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