You didn’t think the Oscars would escape the ratings dive befalling every other awards show, did you?
Sunday’s 93rd annual Academy Awards, held at Los Angeles’ Union Station, plunged to 9.9 million viewers, according to preliminary Nielsen estimates. That’s down 58% from last year’s pre-pandemic 23.6 million viewers, then a record-low that was down by 6 million from 2019.
The Oscars claimed just 1.9% of adults ages 18 to 49, down from 5.3% in last year’s preliminary results.
Ever since COVID-19 disrupted awards shows (along with life in general), other recent awards ceremonies have also hit record lows.
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Last month’s Grammy Awards on CBS claimed just 9.2 million viewers, about half of last year’s total. NBC’s Golden Globes had 6.9 million, down 64%. And September’s Emmys on ABC fell to 6.1 million from 6.9 million in 2019.
Why the low Oscars turnout? Easy: Research showed many potential viewers hadn’t seen (or even heard of) many nominees. A slimmed-down red carpet lost fashion appeal. And the hostless ceremony was bereft of much entertainment, from an opening monologue to even the best-song performances, which were relegated to ABC’s preshow.
Final figures will be available Tuesday.
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